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NBSV 125: Why multi-level marketing is unethical, and why it's problematic for the fitness industry

"I've got a great opportunity for you to start your own business and earn extra income on the side!" -- most of us have received an MLM (multi-level marketing) pitch like this from a distant acquaintance after some small talk.

Although they're declining in popularity, MLM is a business structure rampant in the fitness, nutrition, and health space. Beachbody, Arbonne, Herbalife, Younique, Amway...the list goes on. In this episode I share 6 reasons why MLM is unethical, and why it's problematic within the fitness -- and vegan -- realms.

I also discuss why MLM decreases the brand equity of existing businesses, as well as the future of, and alternatives to, MLM.

Important topics and points you don't want to miss:

>> What exactly a MLM is, and how they strategically structure their companies [not to the benefit of those who work with them]

>> The differences between an MLM and a pyramid scheme business structure

>> Why MLM's are problematic within the fitness and athletic industries [and veganism, too!]

Connect with Karina

>> Karina's website

>> Karina on Instagram and Facebook

Karina's new book

Resources and references used in this episode:

Episode transcript:

Access a full transcript of the episode here.


Get not one--but two--vegan fitness and nutrition coaches!

Vegan fitness coach Zoe Peled
Vegan fitness and nutrition coach Karina Inkster

Only a few spots available! If you're ready to level-up your fitness and vegan nutrition, our award-winning coaching programs are for you.

Coach K and Coach Zoe will build a customized workout routine around your busy life so you don’t have to reorganize your entire schedule.

We’ll create a nutrition action plan that lets you eat your favourite foods, while supporting both your fitness and your physique goals. Most importantly, we'll provide an in-depth support and coaching system to keep you accountable and moving toward your goals.


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