NBSV 125: Why multi-level marketing is unethical, and why it's problematic for the fitness industry



"I've got a great opportunity for you to start your own business and earn extra income on the side!" -- most of us have received an MLM (multi-level marketing) pitch like this from a distant acquaintance after some small talk.


Although they're declining in popularity, MLM is a business structure rampant in the fitness, nutrition, and health space. Beachbody, Arbonne, Herbalife, Younique, Amway...the list goes on. In this episode I share 6 reasons why MLM is unethical, and why it's problematic within the fitness -- and vegan -- realms.


I also discuss why MLM decreases the brand equity of existing businesses, as well as the future of, and alternatives to, MLM.


Important topics and points you don't want to miss:

>> What exactly a MLM is, and how they strategically structure their companies [not to the benefit of those who work with them]


>> The differences between an MLM and a pyramid scheme business structure


>> Why MLM's are problematic within the fitness and athletic industries [and veganism, too!]



Connect with Karina


>> Karina's website


>> Karina on Instagram and Facebook



Karina's new book


>> Resistance Band Workouts for Seniors: Strength Training at Home or on the Go



Resources and references used in this episode:


https://christopherjohnlindsay.com/2015/09/06/mlm


https://pubmed.ncbi.nlm.nih.gov/29779808


https://www.ftc.gov/sites/default/files/documents/public_comments/trade-regulation-rule-disclosure-requirements-and-prohibitions-concerning-business-opportunities-ftc.r511993-00008%C2%A0/00008-57281.pdf

https://www.crueltyfreekitty.com/news/mlm


https://www.business.com/articles/mlms-target-women-and-immigrants


https://www.vox.com/the-goods/2018/10/15/17971410/lularoe-lipsense-amway-itworks-mary-kay-mlm-multilevel-marketing


https://www.abc.net.au/everyday/mlms-are-not-the-answer-if-you-need-money/100006992


https://jojobonetto.medium.com/accountability-and-ethics-in-multi-level-marketing-6c6581a83f6a


https://www.talentedladiesclub.com/articles/why-the-mlm-industry-is-dying-out-and-why-thats-good-news-for-everyone


https://cmghealthfitness.com/2019/05/17/multi-level-marketing-and-its-impact-on-the-fitness-industry


https://www.authorityhacker.com/affiliate-marketing-vs-mlm



Episode transcript:


Access a full transcript of the episode here.

 


Get not one--but two--vegan fitness and nutrition coaches!

Vegan fitness coach Zoe Peled
Vegan fitness and nutrition coach Karina Inkster

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Coach K and Coach Zoe will build a customized workout routine around your busy life so you don’t have to reorganize your entire schedule.


We’ll create a nutrition action plan that lets you eat your favourite foods, while supporting both your fitness and your physique goals. Most importantly, we'll provide an in-depth support and coaching system to keep you accountable and moving toward your goals.

Learn more here.

 

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