NBSV 125: Why multi-level marketing is unethical, and why it's problematic for the fitness industry
"I've got a great opportunity for you to start your own business and earn extra income on the side!" -- most of us have received an MLM (multi-level marketing) pitch like this from a distant acquaintance after some small talk.
Although they're declining in popularity, MLM is a business structure rampant in the fitness, nutrition, and health space. Beachbody, Arbonne, Herbalife, Younique, Amway...the list goes on. In this episode I share 6 reasons why MLM is unethical, and why it's problematic within the fitness -- and vegan -- realms.
I also discuss why MLM decreases the brand equity of existing businesses, as well as the future of, and alternatives to, MLM.
Important topics and points you don't want to miss:
>> What exactly a MLM is, and how they strategically structure their companies [not to the benefit of those who work with them]
>> The differences between an MLM and a pyramid scheme business structure
>> Why MLM's are problematic within the fitness and athletic industries [and veganism, too!]
Connect with Karina
>> Karina's website
>> Karina on Instagram and Facebook
Karina's new book
>> Resistance Band Workouts for Seniors: Strength Training at Home or on the Go
Resources and references used in this episode:
Access a full transcript of the episode here.
Get not one--but two--vegan fitness and nutrition coaches!
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Coach K and Coach Zoe will build a customized workout routine around your busy life so you don’t have to reorganize your entire schedule.
We’ll create a nutrition action plan that lets you eat your favourite foods, while supporting both your fitness and your physique goals. Most importantly, we'll provide an in-depth support and coaching system to keep you accountable and moving toward your goals.
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