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NBSV 018: Emma Green on motivation, habits, willpower, cognitive biases, mindfulness, and veganism

Vegan personal trainer Emma Green

We have a fantastic no-bullshit vegan guest on the show today. Emma Green is a PhD candidate at the University of East London, with a Masters degree in health psychology. She’s also a qualified personal trainer. She provides people with the information and confidence they need to reach their fitness goals in a way that’s effective, sustainable, and fun!

She’s won prizes at academic conferences for both poster and oral presentations about her PhD research, and I’d suggest following her on Instagram @veganfitnessphd (which is how we met!)

Emma is vegan herself, but today we’re discussing a lot of topics that aren’t exclusive to veganism. Given her health psychology background, we’re talking about why motivation is overrated, the value of building habits, myths about willpower, how cognitive biases factor into our decision-making and thought processes, and that mindfulness is not just a ‘woo’ concept!

Listen below!

Important topics and points you don't want to miss:

>> Why motivation is overrated. The belief that you need motivation to take action holds many people back from achieving their goals.

>> Habits, and why they're so useful for behaviour change.

>> Myths about willpower, including new research that says it is not, in fact, a limited resource as we once thought. Also, you don't need willpower to achieve your goals.

>> Cognitive biases, and why we're not as rational as we think.

>> Mindfulness is not just a "woo" concept. It can help you level-up your health and fitness!

Connect with Emma:

>> Vegan Fitness Guide (e-book for beginner and intermediate trainees wanting to get stronger and build muscle)

Get your hands on some free vegan stickers!

Get in on the action from July 17-31! In return for an honest review of my podcast, I'll send you 2 of these stickers - anywhere in the world.

Here's what to do (takes only a few minutes):

vegan sticker

Step 1: Open this podcast in iTunes.

Step 2: Write a brief review.

Step 3: Take a screenshot of your review before you submit it (there’s usually a delay before it shows up in iTunes, while Apple approves it.)

Step 4: Send me your screenshot and your mailing address via private message on my Facebook page.

That's it! I'll then send you 2 of these awesome stickers - anywhere in the world, for free! :-)


Calories and macros on a vegan diet: A free e-book for you!

Free ebook Vegan Food Logging by Karina Inkster


Download Karina’s free 32-page ebook that shows you how to track your food, calculate calories, and set macro goals on a vegan diet. You’ll even get step-by-step instructions – complete with a printable grocery list – for how to prep a week’s worth of delicious Buddha bowls in 60 minutes or less.


To share your thoughts: Comment on the episode's Facebook post.

To support the show: Leave an honest review on iTunes. Your reviews really help, and I read each one!

Subscribe to the show: iTunes, Stitcher, Spotify, or Google Podcasts.


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Download your free vegan strength training ebook by Coach K!

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