“Bro culture” is the thing we chuckle about sometimes, or see featured in memes. What happens when we explore this term further, not only within a fitness realm, but in relation to women in business as a whole?
Holly Burton joins me to discuss women in business and in fitness: oppression, prejudice, expectations; “taking up space” physically and socially; the problems with so-called “bro culture”, and how to build your own path forward.
Holly is a leadership coach for women in male-dominated industries. She's also the founder of Women in Male-Dominated Industries [WIMDI], a community of over 4,000 ambitious folks who connect with each other and get delicious career and leadership resources that help them create the working world they deserve while they wait for the rest of society to catch up.
Important topics and points you don't want to miss:
>> Holly was a mining engineer for 10 years. She shares why she left the field and started a coaching business for women in male-dominated industries.
>> “Bro culture” in business and fitness: it’s tied up in white supremacy, and is a cultural celebration of toxic masculinity. We discuss how the concept of “biohacking” fits in here.
>> Parallels between how women in business and women in fitness are perceived: expectations of them, and the types of oppression in both industries.
Connect with Holly:
Mentioned in this episode:
>> Holly's September initiative: Coachstravaganza [30 spots available!]
Episode Transcript:
Access a full transcript of the episode here.
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