Black-and-white thinking is rampant in the fitness and nutrition industries. Within the vegan community, it often centres around ethical vs. unethical, or healthy vs. unhealthy. This prevents more nuanced discussion. There seems to be growing pushback against some plant-based product innovations around being “too processed” or “too unhealthy”, and there’s a lot of fear-mongering around certain ingredients (including seed oils).
In this episode, I discuss the above sentiments [and much more] with Chef Karen McAthy, as we dive into some serious myth debunking and unpacking of where these thought processes came from.
Karen, a life-long resident of BC’s west coast, is an innovator in dairy-free, vegan, plant-based cultured cheese, and plant-based cuisine. Co-founder of former cpg brand Blue Heron and parent company Lumi Foods, Karen’s focus on innovation in plant-based food is linked to understanding the complex systems of food from growing to finished goods. Currently, Karen is developing starter and adjunct cultures for commercial use in the cultured vegan cheese and dairy-alternative sector.
Important topics we discussed:
>> Fear and misinformation related to so-called “processed” foods, and new plant-based food products that are coming to market
>> We discuss veganism as an ethical system, and why it’s often conflated with health
>> The myth of “if you can’t pronounce the ingredients, you shouldn’t eat the product"
Connect with Karen:
>> Karen on Instagram
Access a full transcript of the episode here.
Get not one--but two--vegan personal trainers!
Only a few spots available! If you're ready to level-up your fitness and vegan nutrition, our award-winning coaching programs are for you.
We’ll create a nutrition action plan that lets you eat your favourite foods, while supporting both your fitness and your physique goals. Most importantly, we'll provide an in-depth support and coaching system to keep you accountable and moving toward your goals.
To share your thoughts: Comment on the episode's Facebook post.