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NBSV 163: Executive director of Vegan Outreach, Jack Norris, on the nonprofit’s vegan campaigns

We often refer to them as 'legends', otherwise known as folks who have been vegan for more than twenty years. Case in point: Jack Norris.

Jack, who’s been vegan since 1988, is the executive director of Vegan Outreach, an animal protection nonprofit promoting vegan eating through their 10 Weeks to Vegan program in over 50 countries. 

Jack has been a registered dietitian since 2001 and maintains the website In 2005, Jack was elected to the Animal Rights Hall of Fame. Jack co-authored the book Vegan For Life with Ginny Messina; the 2nd edition was published in 2020. Jack was a Division 3 All-American pole-vaulter in college, was on a national champion great grandmaster ultimate frisbee team, and is now an avid pickleball player.

Listen here:

Important topics we discussed:

>> A few of the nutrients to which vegans should pay special attention

>> The origins of Vegan Outreach 

>> The work the organization does to promote veganism, including their 10 Weeks to Vegan program (running in 50 countries!), and their chef challenges

Connect with Jack:

>> Jack's website

>> Jack on Facebook and X

Episode transcript:

>> Access a full transcript of the episode here.


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